Various aspects of a method and system to provide a recommendation for selection of a merchant store are disclosed herein. The method includes reception, by a server, of a recommendation request for selection of one or more merchant stores from a plurality of merchant stores. The recommendation request is associated with a beneficiary. The method further includes determination, at the server, of a score associated with each of the plurality of merchant stores based on a plurality of weighted parameters associated with the beneficiary. The method further includes generation of a recommendation, at the server, for the selection of the one or more merchant stores based on the determined score associated with each of the plurality of merchant stores.