The embodiments herein provide a mobile device comprising a display, and a processor configured to receiving a texture to be rendered on the display, checking at least one rendering parameter for the received texture wherein the rendering parameter comprises at least one of a device resolution, available memory, rendering path, and texture type, selecting at least one memory optimization technique based on the at least one rendering parameter, wherein the memory optimization technique is at least one of Dynamic Texture Scaling (DTS), Content Adaptive Compression (CAC), and On Device Texture Compression (ODTC) and performing the selected texture optimization technique on the received texture.