The present invention provides a parking assist apparatus capable of improving convenience when a passenger of a vehicle gets on and off. According to the present invention, the parking assistance apparatus acquires information on parking candidate frames, and where an own vehicle can park, from a front camera, a right camera, a rear camera, and a left camera configured to acquire information on a surrounding environment of the own vehicle, and from surrounding environment information acquired by these cameras. The parking assistance apparatus detects surrounding environment information and of the parking candidate frames, and from the surrounding environment information and information on the parking candidate frames, and determines a target parking position where the own vehicle parks based on the information on the parking candidate frames, the surrounding environment information, and the preference information related to getting on and off of a passenger who rides on the own vehicle.