Methods and apparatus for associating content with wireless signals, e.g., beacon signals, and for controlling the ability to access or alter content provided in response to an indication that one or more wireless signals have been received are described. In some embodiments a beacon transmitter is placed in a product such as a teddy bear, story book, toy, piece of jewelry, etc. Devices in the range of the wireless transmitter detect the signal and report the receipt of the signal to a registry device. The registry device takes into consideration which wireless signal or signals were reported as being received in a given time period, the identity of the device reporting the receipt of the signal, the time period in which the wireless signal was received, and/or other factors. Based on one or more rules the registry device determines which content, if any, to supply to the device.