An image capturing apparatus includes a graphic image generation unit configured to generate a graphic image, a communication control unit configured to obtain, from a display apparatus, conversion characteristic information indicating a relationship between a pixel value of a display image based on a captured image input from the image capturing apparatus to the display apparatus and a display luminance value in a state in which the display image is displayed on the display apparatus, and a video output unit configured to output, to the display apparatus together with a captured image, a corrected graphic image obtained by correcting a pixel value of the graphic image based on the conversion characteristic information and a target value of a display luminance value of the graphic image when the graphic image is displayed on the display apparatus.