Apparatus and methods are provided to implement a technique for an interactive video system that allows a user to place supplemental items such as images on a main image being displayed. In one implementation, a user causes images of flying food to be displayed on top of a playing movie. Supplemental item data may be provided on the same media as is the main item data, e.g., on an optical disc, and control information may be provided on the media to control how supplemental item data is applied and presented.