The present disclosure provides a method in a network device for geo-based transmission. The network device comprises at least one Transmission/Reception Point (TRP) each configured with at least one beam. The method comprises: obtaining a target geographical area of a data packet; selecting, from the at least one TRP and/or the at least one beam, one or more TRPs and/or beams for broadcasting the data packet based on the target geographical area; and broadcasting the data packet via the selected one or more TRPs and/or beams.