Methods and systems are provided for delivering location-based services. Data defining a plurality of geofences and categories relating to points of interest is stored. A current location of a user device is monitored, and is compared with each of the plurality of geofences. Based on the comparison, the user device is determined to be within a geofence associated with one or more points of interest. One or more particular points of interest are identified from among those associated with the geofence based on a user-selected category. Links associated with the particular points of interest are output at an interface of the user device, wherein a selection of a particular link directs a web browser of the user device to a web resource associated with at least one of the particular points of interest.