Social network content consumption activities of social network users related to content published by at least one social network are monitored. The monitored social network content consumption activities of each of at least two of the social network users are compared. A determination is made, based upon the comparison, that a difference in consumption of the published content exists between the at least two of the social network users. A notification is generated to any of the at least two of the social network users determined, based upon the difference in consumption, to have consumed less of the published content than at least one other social network user.