A system may include a profile module and a network interface module. The profile module may be configured to generate a first profile of a user of a social network based, at least in part, on first characteristics related to the user and a second profile of the user based, at least in part, on second characteristics related to the user, at least one of the first plurality of characteristics being the same as at least one of the second characteristics and at least one of the first characteristics being different from at least one of the second characteristics. The network interface module may be configured to transmit the first profile to a device of a third party based on the third party meeting a first criterion and the second profile to a device of the third party based on the third party meeting a second criterion.