Systems, methods, and non-transitory computer readable media are configured to detect a concept reflected in a first media content item to which a user is provided access. It is determined that the concept has a threshold level of relevance to the user. The concept is associated with an element that upon selection causes a transition to a second media content item to which the user is provided access, the second media content item reflecting the concept. The element is presented in the first media content item for the user.