There is provided a technique for arranging characters along a road to improve appearance and readability. A map display system includes a temporarily arranging part that obtains directions of a plurality of characters for when the plurality of characters are temporarily arranged along a road in a direction of the road, the direction of the road being a reference direction; and an arranging part that arranges, when a difference between directions of consecutive characters is greater than or equal to a threshold value, the consecutive characters so as to reduce the difference, the consecutive characters being two consecutive characters in the direction of the road, and arranges, when the difference is less than the threshold value, the consecutive characters in a temporary arrangement position.