Provided is an apparatus may be provided for transmitting a moving image including an alpha channel. The apparatus may include an object region extractor configured to extract an object region from the moving image, a color frame generator configured to generate a color frame corresponding to the extracted object region, an alpha channel frame generator configured to generate an alpha channel frame corresponding to the object region based on the alpha channel included in the moving image, a synthesizer configured to generate a synthesized frame by synthesizing the color frame and the alpha channel frame; an encoder configured to encode the synthesized frame; and a transmitter configured to transmit the encoded synthesized frame to a reproducing device.