A method for providing incentives based on geolocation of mobile devices is discussed. The method includes determining a first location of a mobile device based on IP address, GPS signals, Wi-Fi signals, and/or cellular signals. The method includes communicating with a server to obtain first merchant data, for a first geofence for the first location, which is accessed to obtain a first merchant subset. The method includes displaying an interactive map interface, on the mobile device, indicating icons for the first merchant subset. The method includes determining an area of interest, based on a user input, which is used by communicating with a server to obtain second merchant data for a second geofence. The second merchant data is accessed to obtain a second subset of merchants for the second geofence. The method includes displaying, on user interface, icons associated with the second subset of merchants.