A cervical spine and muscle strengthening apparatus is provided having a faceplate configured with an opening, a plurality of fastening devices, coupling devices and a resistance source. The plurality of fastening devices may be attached to the faceplate to provide an attachment point at one end of each coupling device. The plurality of coupling devices extends away from the faceplate and attach to the resistance source at the second end of each coupling device. The faceplate may be fabricated from wood, composite, plastic, metal, metal alloy or other suitable material. Additionally, the plurality of fastening devices and coupling devices may be fabricated from metal, metal alloy, composite, plastic, or other such material.