An image forming apparatus includes an image carrier, a cleaner, and a controller. The image carrier holds an image on a surface thereof. The cleaner cleans the surface of the image carrier. The controller forms, at timing at which a developer is fed to the cleaner, a feeder image that feeds the developer to the cleaner. The feeder image includes toner whose amount is smaller on a downstream side than on an upstream side in a travel direction of the image carrier.