An automatic moving object obtains, from a sensor, operating data and external environment data of the automatic moving object, constructs a plurality of operation models based on the operating data and the external environment data, and controls automatic movement of the automatic moving object based on the constructed plurality of operation models. An automatic moving object transmits the constructed plurality of operation models to another automatic moving object. An automatic moving object receives a plurality of operation models from another automatic moving object, and controls automatic movement based on the received plurality of operation models.