This disclosure relates to customizing deployment of an application to a user interface of a client device. An exemplary method generally includes training a model based on historical context information of a plurality of users by identifying correlations between the historical context information and a plurality of widgets and storing the correlations in the model. The method further includes receiving context information from the client device. The method further includes determining a user intent based on the context information using the model. The method further includes selecting one or more widgets to include in a custom user interface definition based, at least in part, on the user intent. The method further includes transmitting, to the user interface of the client device, the custom user interface definition.