Systems and methods simulate a hyperlink in regular content displayed on a screen. An example method can include generating, responsive to detecting a simulated hyperlink indication, a centered selection from content displayed on a display of a computing device, providing the centered selection to a simulated hyperlink model that predicts an operation given the centered selection, and initiating the operation using an intent associated with a mobile application. The simulated hyperlink model may also provide, from the centered selection, an intelligent selection used the intent's parameter. Another method includes identifying documents having a hyperlink whitelisted websites, generating positive training examples for a simulated hyperlink model using the documents, each positive training example having a centered selection, a web site, and a mobile application mapped to the website, and training the simulated hyperlink model, using the positive training examples, to predict an operation for the mobile application given the centered selection.