A content participation translation apparatus includes a content registration unit for registering an original of content data on a database, wherein text data and image data are stored separately in the original of the content data; a data selection unit for individually selecting text data and image data included in either the original of the content data or a translation of the content data in which a translation is added to the original of the content data; a translations editor providing unit for providing a user terminal with a translations editor including a content data display unit for displaying the text data and the image data and a text data editor unit in which a translation of the text data is input; and a content storage unit for receiving a second-language text from at least one user terminal via the translations editor, and storing the text data, the image data, and the received second-language text as a translation of the content data.