A demand tracking system in a retail environment including a retail store having a plurality of product displays is provided. The system includes at least one processor coupled to a memory storing information regarding a demand for each product of a plurality of products in the retail store, the demand for each product including a difference between a current quantity of each product on a respective product display and a maximum capacity of the respective product display, an interface configured to receive product sales information and user action information and to provide user action requests, and a demand tracking component. The demand tracking component is configured to adjust the demand for each of the plurality of products based on the product sales information and user action information.