A flexible laminate structure for making a package and methods for constructing such flexible laminate structures are described that provide a peelable portion integral to the laminate structure. An inner ink layer may be printed on the peelable portion that includes a promotional offer, such as in the form of a barcode, where the inner ink layer is not visible to a consumer without first peeling the peelable portion off the package due to the presence of one or more blocker ink layers.