Embodiments for analyzing viewer engagement of online content by one or more processors are described. For each of a plurality of online channels having a piece of content posted thereon, viewer engagement associated with the piece of content and information associated with the posting of the piece of content on the respective online channel is received. The viewer engagement from each of the plurality of online channels is compared to the viewer engagement from the others of the plurality of the online channels. Based on the comparing of the viewer engagement and the information associated with the posting of the piece of content, a correlation between the viewer engagement from each of the plurality of online channels and the information associated with the posting of the piece of content on each of the plurality of online channels is determined. A signal representative of the determined correlation is generated.