Systems and methods for recommending content to a user are described. A user equipment device may be equipped with a built-in or separately connected image capturing device which may be used to pinpoint the location of the remote control when it is activated, thereby defining the specific location of the remote and the user. The relative location of the user in the room where the television is located may be associated with that particular user and used to automatically log in and access their user profile. This information may be used to enhance the television experience for the user by, e.g., recommending content.