A projection display system may be used to display projected images on an image display layer embedded on the surface of an object. The projection display system may include an image capturing device, a projector unit and a passive screen. The passive screen may include a display layer effecting display of at least one image projected thereon. The passive screen is further placeable on a surface of an object in the manner that said image capturing device in optical communication with said passive screen identifies physical boundaries of said passive screen and the projector unit projects at least one image scaled onto the passive screen within the boundaries thereof.