Invention Grant
- Patent Title: Techniques for dynamic synthesis of media content
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Application No.: US16246839Application Date: 2019-01-14
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Publication No.: US10740064B1Publication Date: 2020-08-11
- Inventor: Gautham A. Reddy , Shrinidhi Shamasunder , Yogesh Mathur , Kevin Sean Kelly
- Applicant: Amazon Technologies, Inc.
- Applicant Address: US WA Seattle
- Assignee: Amazon Technologies, Inc.
- Current Assignee: Amazon Technologies, Inc.
- Current Assignee Address: US WA Seattle
- Agency: Kilpatrick Townsend & Stockton LLP
- Main IPC: G06F17/00
- IPC: G06F17/00 ; G06F3/16

Abstract:
Described herein are a system and techniques for dynamically generating targeted media content. In some embodiments, the system identifies an appropriate template based on the content currently being consumed by a user, preferences or attributes associated with that user, a product to be presented, or any other suitable factor. Once a temple has been selected, a product may be selected for presentation to the user based on the content currently being consumed by a user, preferences or attributes associated with that user, or any other suitable factor. The selected template is then populated using attributes of the user and/or the product. Once populated, the text in the populated template may be smoothed. The generated content may then be synthesized into a different format, in order to match a format of content currently being consumed by a user, which may then be presented to the user.
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