Disclosed are methods and apparatus for commenting on interactive content. One of the methods includes reproducing the interactive content in accordance with a branched scenario including a plurality of branches, each of which is matched to a trigger, receiving a touch input for inputting a comment on the interactive content, selecting a comment target trigger from the triggers, matching the comment to the selected comment target trigger, determining a comment target object, which is an object located closest to a touch point at the time when the touch input is made among candidate objects related to the comment target trigger, the candidate objects comprise objects of a response being reproduced at the time when the touch input is made, among all responses of the comment target trigger; and transmitting comment information comprising information of the comment target trigger, a trigger log and content data of the comment.