According to one or more embodiments of the present invention, a system includes a user device to participate in a survey, and a server coupled with the user device to facilitate dynamic survey adjustment by performing a method that includes creating a survey based at least in part on a set of survey questions. The method further includes inserting an attentiveness question at a random position in the survey, wherein a response to the attentiveness question is indicative of an attentiveness of a survey taker to the survey. The method further includes, in response to receiving the response to the attentiveness question from the survey taker, performing one or more dynamic survey adjustments. The dynamic survey adjustments includes adjusting a weightage associated with one or more responses provided by the survey taker.