A global computer network system includes a method and apparatus for writer compensation, a method and apparatus for reader rating and a method and apparatus for enabling readers to tip an author. The system further provides content organization according to user relationship and website community. Another feature effects content browsing by relationship of users in the system. The system provides determination of content scarcity and advertisement (ad inventory) scarcity. The system also includes user-specified comments or reader indications on system contents such as authored works and bookmarks.