A system and method for generating recommendations for improving online advertising success of an image-based advertisement are provided. The method includes identifying at least one visual characteristic of the advertisement; classifying the advertisement into at least one advertisement category based on the identified at least one visual characteristic; analyzing a plurality of advertisements belonging to the at least one advertising category to identify at least one visual characteristic associated with successful advertisements; generating at least one recommendation for improving the image-based advertisement based on the identified at least one successful advertisement visual characteristic.