There is disclosed a system, method and software program for managing parking spaces in a geographical area. The system, method and software program includes monitoring the geographical area; identifying one or more available parking spaces in the geographical area based at least partly upon the monitoring; informing, over the air interface, one or more vehicle operators about a first available parking space of the one or more available parking spaces identified; and completing a parking reservation for the first available parking space with a first vehicle operator of the one or more vehicle operators.