A method for transmitting messages in a data bus system, wherein the messages can be transmitted in the form of data frames by a data bus and a data frame that is to be sent by a bus subscriber is checked for a piece of changeover information, which method is furthermore distinguished in that changeover of the rise time and/or edge shape of edges of bit pulses of the data frame that is to be sent is performed on the basis of the presence of a defined value of the piece of changeover information. In addition, a corresponding transceiver and to an electronic control unit is disclosed.