Certain aspects of the present disclosure provide techniques for encrypting fields in a profile. One example method generally includes adding a profile associated with a user to a profile snapshot queue and receiving an update to the profile from the user. The method further includes encrypting updated fields of the profile with private keys and encrypting the private keys with a public key of a first consumer of a plurality of consumers to generate encrypted keys. The method further includes storing the encrypted keys in a header of the update and adding the update to a live update queue. The method further includes receiving a request by the first consumer to access the profile, transmitting the profile from the profile snapshot queue to the first consumer and transmitting the update from the live update queue to the first consumer.