A method includes capturing multiple ambient images of a scene using at least one camera of an electronic device and without using a flash of the electronic device. The method also includes capturing multiple flash images of the scene using the at least one camera of the electronic device and during firing of a pilot flash sequence using the flash. The method further includes analyzing multiple pairs of images to estimate exposure differences obtained using the flash, where each pair of images includes one of the ambient images and one of the flash images that are both captured using a common camera exposure and where different pairs of images are captured using different camera exposures. In addition, the method includes determining a flash strength for the scene based on the estimate of the exposure differences and firing the flash based on the determined flash strength.