Invention Grant
- Patent Title: Systems and methods for causing a user to view secondary content that relates to a media asset from which a user has switched away
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Application No.: US16233345Application Date: 2018-12-27
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Publication No.: US10743040B2Publication Date: 2020-08-11
- Inventor: Roma Jhaveri
- Applicant: Rovi Guides, Inc.
- Applicant Address: US CA San Jose
- Assignee: Rovi Guides, Inc.
- Current Assignee: Rovi Guides, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Haley Guiliano LLP
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/234 ; H04N21/442 ; H04N21/438 ; H04N21/44 ; H04N21/458 ; H04N21/8358 ; H04N21/435

Abstract:
Systems and methods are described herein for a media guidance application to determine that a user has switched away from a source transmitting a media asset with which the user was engaged and detect, while the user is switched away from the source, that secondary content transmitted by the source during a break of playback of the media asset relates to the media asset. In response to detecting that the secondary content relates to the media asset, the media guidance application may access a database to determine whether the secondary content specifically corresponds to the media asset, and, in response to determining that the secondary content specifically corresponds to the media asset, the media guidance application may generate for display the secondary content to the user.
Public/Granted literature
Information query