A system for rating user-generated content (UGC), has a network-connected server hosted by an enterprise, enabling registered participants to select UGC from a network-connected repository, the content then presented to the selecting participants. A a data repository is coupled to the network-connected server, storing profile information regarding individual ones of the registered participants, and rating software executes on the network-connected server, providing functionality for creating age-appropriate rating for individual ones of the UGC.