A flat strap holding apparatus includes a chassis and a first and second rotating hub that rotate in the interior of the chassis. The interior of the chassis being bounded by two opposing side walls of the chassis and a plurality of cross bars adjoined to the side walls. The chassis has a first and second end, each end containing the first and second rotating hub. A gripping surface of each rotating hub is proximate to a first and second gripping area in the interior of the chassis residing on the plurality of chassis cross bars. The first and second grip areas are arranged approximately orthogonal to one another. The first and second rotating hubs are arranged to rotate towards and away from the first and second gripping areas.