Systems and methods for facilitating water conservation and smart water control are provided. Water conservation and smart water control can be achieved using a smart water apparatus having the ability to approximate distance, mass, and/or specific characteristics of an object such as a human or inanimate object and adjust flow rate of water and/or temperature of the water based on the approximated distance, mass, and/or specific characteristics of an object. The smart water apparatus can be embodied, for example, in a network connected shower head or a network connected faucet.