The invention discloses a method and system for displaying electronic information for an Online Dating Service. Information is received through a variety of means including electronic analysis of photographs and communications as well as direct questions posed to an individual. Once the information is received a profile describing the interest, personality traits and what traits the individual looks for in a companion is created. To prevent priming based on physical appearance the word cloud is displayed to other individuals prior to a photograph. The photograph can be revealed to the other individuals if they take affirmative action to view the photograph or after an arbitrary period of time such that the other individuals can be primed based on the information in the word cloud without losing the emotional investment in finding a companion.