The purpose of the present invention is to provide a suitable user-friendliness to a user regarding a recommendation of application software on a portable information terminal. In order to accomplish the purpose, this portable information terminal is configured to set an application as a recommendation candidate when the status of the portable information terminal matches a condition corresponding to the application, and recommend the application when the application further matches a pre-set recommendation permitting condition. Hence, the portable information terminal and the application recommending method thereof capable of providing a preferable user-friendliness to the user can be provided.