Provided is a tag communication device performing wireless communication with an RFID tag including a light emitting unit. The tag communication device includes a communication unit, an imaging unit, and a control unit. The control unit (i) acquires tag IDs of one or more RFID tags present in a communicable range of the communication unit, (ii) transmits a light emission instruction to at least some of the RFID tags corresponding to the acquired tag IDs, (iii) measures a distance between the imaging unit and a position where the light emitting unit emits light based on the light emission instruction on the basis of imaging information of the imaging unit, and (iv) performs a predetermined operation on the RFID tag to which the light emission instruction is transmitted, in a case where it is determined that the distance is within a predetermined range.