A dynamic tagging system facilitates the control, monitoring, and operation of technical components, such as virtual machines, in cloud environments. The dynamic tagging system performs an analysis on unstructured metadata tags linked to the technical components. The unstructured metadata tags may be created for technical components by authorized operators of the technical components, for instance. The dynamic tagging system may analyze an individual unstructured metadata tag or a combination of unstructured metadata tags assigned to a technical component to automatically trigger any pre-configured control, monitoring or operational actions for the technical component. As one example, the dynamic tagging system detects a trigger condition for an action trigger to perform automated electronic communications between any selected entities to convey information about the technical component.