A content packaging and distribution system that distributes at least one channel to be viewed on at least one consumer devices, receives, from a source device, a media feed of a first channel of the at least one channel, and determines first media item for insertion in the media feed of the first channel. The first media item is determined based on criteria related to a user-selection on a first consumer device of the plurality of consumer devices, and criterion is based on selection of at least one second media item from a plurality of media items of the first consumer device. The content packaging and distribution system dynamically schedules the determined first media item in the media feed of the first channel for transmission, over a distribution system, to the first consumer device. The determined first media item is dynamically scheduled based on the criteria related to the user-selection.