Invention Grant
- Patent Title: Systems and methods for customizing delivery of advertisements
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Application No.: US16510309Application Date: 2019-07-12
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Publication No.: US10750249B2Publication Date: 2020-08-18
- Inventor: Parasuraman Ramakrishnan , Michael A. Montalto , Pok-Ching Lee , Wendy Cheang
- Applicant: Rovi Guides, Inc.
- Applicant Address: US CA San Jose
- Assignee: Rovi Guides, Inc.
- Current Assignee: Rovi Guides, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Haley Guiliano LLP
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/258 ; H04N21/278 ; H04N21/231 ; H04N21/482 ; G06Q30/02 ; H04N21/4788 ; H04N21/84 ; G06Q50/00 ; H04N21/234 ; G06F16/43 ; G06F16/438 ; H04N21/458 ; H04N21/442

Abstract:
When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
Public/Granted literature
- US20190335248A1 SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS Public/Granted day:2019-10-31
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