An automated objective American-football evaluation system may include an American-style football, at least one sensor carried by the football, the at least one sensor comprising at least one accelerometer carried by the football and electronics. The electronics are to: (a) receive a string of sensor signals from the at least one sensor; (b) determine a characteristic of a throw of the football based upon the received string of sensor signals; (c) determine an identity of a football player associated with the throw of the football; (d) assign the determined characteristic of the throw of the football to the determined identity of the football player; and (e) output the determined characteristic of the throw, the determined identity of the football player and the assignment of the determined characteristic of the throw of the football to the determined identity the football.