Aspects of the present disclosure generally pertain to a piñata interaction device, system, and method. Aspects of the present disclosure more specifically are directed toward an electronic device for a piñata that includes a housing, a power supply, a speaker, an impact sensor, an user interface, and a controller module configured to store a plurality of piñata communications to emit at least one of the plurality of piñata communications in response to the piñata being hit. The electronic device is removably coupleable with at least one of the piñata and the hitting stick. The electronic device may be reconfigured to output customized responses or from a wide library of audio is stored which can be selected from music, voice, instructions or sounds of various kinds. The electronic device may interact with third party devices via hosted application.