A vehicle body structure includes a front side member, a body attachment structure and an off-center impact structure. The front side member defines a hollow interior, an outboard wall and an inboard wall. The body attachment structure is attached to the outboard wall of the front side member. The off-center impact structure has a first end portion, a second end portion and a main section extending from the first end portion to the second end portion. The first end portion extends through an outboard forward opening and into the hollow interior of the front side member and is rigidly connected to the front side member forward of the body attachment structure. The second end portion is attached to the front side member at a location rearward of the body attachment structure with the main section extending outboard of the body attachment structure.