In one embodiment, a system for motivating electronically-scheduled event attendance can include a set of attendance listening components, an attendance prompt, and an attendance prompting tool. The attendance listening components can monitor activities performed in a networked environment. The attendance prompt can represent an electronic message and feedback mechanism that is provided on an electronic device. The attendance prompting tool can interject the attendance prompt into an activity identified by an attendance listening component as being performed by a user-selected member of the networked environment. The attendance prompt can be associated with an electronically-scheduled event the user-selected member is to attend.