A service providing system is equipped with a robot, a robot time zone management unit configured to specify a time zone in which there is no action plan for the robot itself, an activity specifying unit configured to specify an activity that has yet to be experienced by the robot itself or a subject and that is of high priority, and a location specifying unit configured to specify a location where the activity is performed. In the specified time zone, the robot moves to the specified location, performs the specified activity, and provides information obtained through the activity, to the subject.