A rotary cutting die assembly is provided that includes a die cylinder, an anvil, and a die board mounted to the die cylinder. The die board includes a series of trim cutting blades. Disposed on the outside of each trim cutting blade is a trim stripper. Secured to the die board adjacent the outside of the trim strippers is a series of retainers that generally retain the trim strippers between trip cutting blades and the retainers. This generally prevents cut pieces of trim from being packed and wedged into a gap between the trim cutting blades and the trim strippers.